Client: Edmonton Specialty Retailer
Services: Social Media Advertising, Photography
Challenge: A local specialty retailer needed to maximize holiday sales during their most critical revenue period in a highly competitive market.
Approach:
- Created visually stunning product photography for use across platforms
- Developed strategic campaign calendar with escalating promotions
- Implemented targeted ad campaigns with custom audiences based on past purchase behavior
- Utilized countdown strategy to create urgency for limited-time offers
Results:
- 43% increase in holiday season revenue compared to previous year
- 2.8x return on advertising spend
- 1,200+ new customer acquisitions
- 27% of new customers made repeat purchases within 60 days
