Client: Edmonton Family Restaurant
Services: Social Media Management, Photography/Videography
Challenge: A beloved local restaurant was struggling with inconsistent social media presence and declining engagement, despite having loyal customers. They needed to reinvigorate their online presence to attract new diners.
Approach:
- Complete social media audit and strategy overhaul
- Professional food photography session highlighting signature dishes
- Development of content themes showcasing food, staff, and customer experiences
- Implementation of local engagement strategy and community partnerships
Results:
- 215% increase in Instagram engagement rate
- 187% growth in follower count across platforms
- 32% increase in website traffic from social channels
- 22% increase in weekday dinner reservations
- Featured in local “Best of Edmonton” food guide based on social media visibility
