Client: Edmonton-based Charity Organization
Services: Social Media Advertising
Challenge: A local charity needed to sell tickets to their annual fundraising gala while keeping marketing costs minimal to maximize funds raised for their cause.
Approach:
- Developed highly targeted Facebook and Instagram ad campaigns focusing on previous donors, philanthropically-minded individuals, and business leaders in Edmonton
- Created compelling ad creative highlighting the event’s exclusive nature and community impact
- Implemented conversion-optimized landing page for ticket purchases
- Utilized strategic retargeting to re-engage interested users
- 24 ticket sales generated from less than $400 in ad spend
- Total ticket value of $17,100 (43x return on ad spend)
- Increased awareness of the organization’s mission
- Event sold out two weeks before the gala date
