Client: Edmonton Law Firm
Services: Social Media Management, Website Design, Content Strategy
Challenge: An established law firm wanted to reposition their brand to appeal to younger entrepreneurs and startups while maintaining their reputation with traditional corporate clients.
Approach:
- Comprehensive brand messaging refresh
- Creation of educational content series targeting different client segments
- Website redesign with improved user experience and mobile responsiveness
- Targeted social campaigns highlighting expertise in startup law and technology sectors
Results:
- 45% increase in consultation requests from businesses less than 5 years old
- 28% growth in overall website traffic
- 67% increase in time spent on content pages
- Successful retention of existing client base while expanding to new market segments
