Client: Edmonton Safety Training Company
Services: Social Media Management, Social
Media Advertising, Website Optimization
Challenge: A local safety training provider needed to consistently fill their training courses
throughout the year while building brand awareness in Edmonton’s competitive safety training
market.
Approach:
- Developed year-long integrated marketing strategy across multiple platforms
- Created ongoing content highlighting course benefits, instructor expertise, and student success stories
- Implemented targeted advertising campaigns for specific courses with seasonal demand
- Optimized website conversion paths to simplify registration process
Results Over 12 Months:
- 1,860,000 impressions
- 344,000 account reach
- 14,301 link clicks to the e-commerce website
- 139 website leads measured through campaigns
- Multiple sold-out training courses throughout the year
- All with just $7,700 in total ad spend (remarkable ROI)
