Property Developer: Lead Generation Campaign

Client: Edmonton-based Property Developer
Services: Social Media Advertising, Photography/Videography
Challenge: A local property developer needed to generate qualified leads for their new residential development in Edmonton’s growing north side.

Approach:

  • Created professional photography and video showcasing property features and neighborhood amenities
  • Developed multi-platform advertising campaign targeting potential homebuyers
  • Implemented sophisticated lead capture system with pre-qualification questions
  • Optimized campaign based on lead quality feedback from sales team

Results:

  • 71 qualified leads generated in just two months
  • 28% of leads converted to property viewings
  • 8 direct sales attributed to the campaign
  • Cost per acquisition well below industry average